Tag: eclipse strategy

17 Mar 2022
White Paper 2nd Edn cover

OUT NOW – 2nd Edition of White Paper on Community Eclipse Planning

White Paper 2nd Edn cover
White Paper on Community Eclipse Planning (2nd Edn), is available to download freely from my website.  This version is focused on those planning for TSE 2024, and the annular in 2023.

 

We are now almost two years out from the biggest event in North and Central America for 2024 – the next total solar eclipse. This eclipse will be even bigger than the 2017 eclipse — I know this is very hard to imagine. The path of totality is much wider crossing over higher-population areas, and with FOMO from 2017, it really will be the event of the decade.

This time, over 3,000 communities are located within the path of totality in the US alone. This equates to tens of thousands of people who will be directly involved with eclipse planning over the coming two years.

Planning for something as major as a total eclipse needs to happen across organizations, and with local/state/national coordination. The American Astronomical Society (AAS) Solar Eclipse Task Force is doing a great job at coordinating efforts, and I enjoy being part of this team of highly motivated people who are guiding the way in preparations for 2024.  Our next virtual planning workshop is only a few weeks away and is timed to coincide with the two-year countdown (and you can register here).

Every community within the path of totality will initially struggle to get started with their planning. Usually, they wait for direction from above and then realize over time that only they can figure out the eclipse planning strategy for their own community.

This is exactly where my White Paper on Community Eclipse Planning comes in.

Having been involved in community eclipse planning for a decade, I see this gap time and time again and have made it my mission to support communities to develop their strategic approach to planning for the eclipse. No one will do it for you. **SPOILER ALERT** For maximum benefit, the eclipse should not be seen as a one-off event, but as a focal point for your community development plans.  

The first White Paper on Community Eclipse Planning was released in 2015, with the purpose of helping communities across the path of totality in the US to prepare for the ‘Great American Eclipse’ in 2017.  Since then, I have used the thousands of hours of my free zoom consultations, repeated sessions, in-community visits, post-eclipse sessions with coordinators and Mayors, to effectively capture the key lessons from those coordinating the eclipse planning efforts in their communities. I use an evidence-based approach and do this voluntarily in my own time, so it is a slow process.

And so, after years of work behind the scenes sorting through all this material, the 2nd Edition is now ready for distribution.

This document is more detailed and focused on developing a community-based eclipse strategy for maximum benefit. Like last time, this document is free and can be found at the bottom of this page on my website.  The document is large, so it is best shared via a link to my webpage rather than as an attachment.

This 2nd edition will have multiple versions tailored for each specific eclipse, up to 2030.  An earlier version for the 2023 total eclipse visible from Australia/Timor-Leste was circulated to those involved last year.  The version now available to download from my website is suitable for those planning for the total solar eclipse of 2024 in the US, Mexico and Canada — while also including details of the 2023 annular eclipse.

I am no longer in a position to offer free individual consults to communities. However, I will be offering planning masterclasses for eclipse coordinators, where each month a maximum of six coordinators can come together and we will deep-dive into various topics. I will only be making announcements about these to those communities who complete the form on my website, and the first one will be in May.

Remember – no community volunteers to be within the path of totality;  the Universe chooses YOU!  Use this opportunity wisely.

 

13 Mar 2017

Changing plans – lessons from Wile E. Coyote

intro

I’ve been feeling a lot like Wile E. Coyote lately. Clever and creative in his planning to achieve his one goal – to get the bird – his plans would backfire spectacularly in the execution. I’d like to think my plans are a little sounder than Wile E’s plans. Unlike him, however, I’m facing one key obstacle that is stopping me from achieving my goal. My immigration visa is needed before I can get to the US, and it seems just out of my reach.

The need to immigrate

Australians and British citizens are able to visit the US for three months easily with a visa waiver. However, to work in the US you require a visa, and usually an employer willing to sponsor you. As ‘Eclipse Planning Consultant’ is not really a job that has an employer, I went down the route of immigration as an “Alien of Extraordinary Ability”.   That is, I had to be a highly educated professional (three degrees – check!); an internationally recognized expert (author, researcher, and pretty much one of the only eclipse consultants around, who wrote the only guidance document on how to plan – check!); and to be engaging in activities that are of national interest (total solar eclipse for the first time in the US in almost 40 years, visible from 14 states with a partial across the whole continent – check!).

card genius

After submitting a two-volume opus of my life’s work as evidence, twice, I was judged to have met these criteria back in November. And what a happy day that was!

I was informed that there was a process that would take an additional two months or so. There remained additional steps in the meantime that I undertook as quickly as possible – police checks from two countries, listings of every single place I lived since the age of 18 years, and disclosures of all sorts of other personal information that are then used to judge you in ways you can’t really understand. More documents, submissions and explanations, along with payments at every step along the way.  I am THIS close.

Things you can control… 

In January I went ahead with an Expressions of Interest for my path of totality planning tour, which helped to determine what communities on the ground were looking for. From this, I identified:

  • 31 communities expressed strong interest in being part of my tour
  • 90 days of activities were requested
  • 10 states were represented across the path of totality

I then started to make more detailed plans. However, as time was marching on my estimated leaving date was fast approaching – still with no visa interview date.

… versus things you cannot control 

Then came some sudden changes to US immigration rules. Although my visa application is not directly affected, the indirect effect is that there are more demands on the work involved at the National Visa Centre, where my application still awaits, sitting on a desk somewhere and waiting for a final confirmation before it can be sent to London for the last remaining interviews.

In early February I made the decision to delay the start of the tour for a further month to allow for more time.  This took a bit of revision, and compromised some of my activities, but I knew it would still be possible.  

Unfortunately, further delays were announced last week now make my tour plans unviable. I have already requested permission to expedite my visa processing on grounds of national interest, and this has initially been unsuccessful.   I am trying repeatedly, and will continue to do so, until I have my visa in my hand.

What this means in practice

After two years of planning, I have had to let my path of totality planning tour go.  Anyone who knows me personally knows how long I have been talking and planning this, and how difficult this decision has been.  Much like Wile E. Coyote does, I have gone back to the drawing board to come up with a new creative way of meeting needs on the ground in a much-reduced time frame.

I am frustrated that I have had to turn down requests to participate in community events, eclipse planning conferences, astronomy events, documentaries and other media. I have had to instead direct my energies towards overcoming the many visa hurdles by collating and documenting detailed evidence, completing forms, chasing up requests. In my years of being involved in eclipse planning, I have never faced barriers quite like this.

Despite this, I have been supporting many communities from afar as best I can, and I am still planning to be available for in-community support along the path of totality.

Although it is likely that I will arrive in May, currently I am not able to agree any events or activities for that month.   I am, however, now confirming activities for June and beyond.  The biggest changes:

  • I will no longer be doing a LINEAR tour of the path of totality
  • I will no longer be visiting all states within the path
  • I will no longer be based in a fifth wheel camper, and instead will use hotels as my base

There are a few benefits from my new revised plan. I can be more flexible with my schedule, as I do not have to travel in a linear fashion. I also have been able to review my fee structure too.  So if you are interested in bringing me to your community, or to have me as part of your event or conference or as a speaker, then get in touch.

When I eventually do make it to the US, I will do all I can to share my experiences, knowledge, research and expertise. My window to do this will be much smaller than I ever intended, however I am keen to reach as many people as possible.

I have seen 10 total solar eclipses all around the world, in my 18 year chasing career. Every one is special and unique, but there is nothing like experiencing totality within your home community. This happened for me in 2012, and is the reason why I am so passionate about helping communities prepare. I’m not giving up.

catches at end

How can you help?

Many have already got in touch with offers of support, and some of you have already put something in writing to help expedite my case. If you are in a position where you feel I have already benefited you, or am about to benefit you, then please do consider putting something in an email to me that highlights this that I can send on. It can be short, like a testimonial, or longer – whatever you wish to write.  These comments will be passed on in my requests to expedite my visa, and every little bit helps.

In the end, Wile E. Coyote did indeed catch the road runner.  He is a lesson in perseverance and creativity.  And I know my visa will come through too – it just can’t come soon enough.

30 Nov 2016

Why I help communities prepare for the total solar eclipse

Lecture to the crowds in Eidi on eclipse morning.
Addressing the Eidi community and my tour group with a pre-eclipse briefing on eclipse morning, 2015. (c) Independent Traveller, 2015

 

When a total eclipse occurs in your community, residents and visitors alike will remember it for a lifetime. Having been involved in community eclipse planning for several years now, both within my own community in Australia in 2012, and then as the Eclipse Consultant in the Faroe Islands for 2015, I know from personal experience that it is a challenging, exciting and hugely rewarding role.

A total solar eclipse usually occurs in regions that have no living memory of such an event. Even those who are put in charge of planning for it have never experienced the phenomenon. The community, therefore, will not know what an eclipse is, what it means for them and what they should do to prepare. Having chased eclipses around the world for 18 years, I have seen many regions who have been ill-prepared, or that have failed to take advantage of this unique opportunity to benefit their region. So many times I have heard the comment “we had no idea it was going to be so big!”

From eclipse chaser to eclipse planner 

The turning point for me was the total eclipse of 2012, when the path of totality occurred in my home region of North Queensland, Australia. For the first time, I was a local within the community in the lead up to the eclipse. This gave me unique insights into the local perspective – and highlighted that key eclipse messages were not getting through. I spoke to many people who did not see that the eclipse was relevant to them, with some stating they were planning to leave the region to ‘avoid the chaos’.

I then went to work doing as much outreach as I could to ensure that my fellow locals knew the eclipse wasn’t just for tourists or scientists – but rather a special event for the whole community. And boy was it special! There is nothing like seeing a total eclipse in your home community.

I was already interviewing locals before and after the eclipse for my own eclipse research. I included eclipse planners in these interviews to capture the planning process. I learned some important things about eclipse planning – what worked, what didn’t, what was overlooked, and what would be done differently. Hindsight can be a wonderful thing.

Applying lessons from research and practice

I then put these hindsight lessons into practice, and started visiting and engaging with the key organisations in the Faroe Islands in preparation for the March 2015 total eclipse. I felt very privileged to be a part of that wonderful, small, and friendly community as their Eclipse Planning Consultant. I visited several times – two years before the eclipse, and again the year before, and finally relocating there in the weeks before the eclipse. My role was to help with the final stages of planning, prepare materials, and to engage with stakeholders and the community through events and the local media. I also helped coordinate what was to become the media frenzy that occurs in the days before every eclipse.   The wonderful Faroese were ready and waiting for the eclipse and embraced it – and me – with open arms.  The eclipse was wonderful – even though it was cloudy. I will always feel a part of the community there, and still feel so privileged that I could help.

Dr Kate Russo, eclipse planning
Counting down to eclipse day within the community, with Torstein Kristiansen, local eclipse coordinator. (c) Torstein Kristiansen, 2015

Lessons from the past and guidance for the future

Following the eclipse, I again interviewed those involved in planning to gain further insights into the planning process. I then spent months analyzing the planning process based upon these many interviews from 2012, and 2015. I extracted the key aspects, and identified some important strategies. And having had experience of this within my psychology career, I published these important processes as a White Paper.

This White Paper on Community Eclipse Planning is the result of what I have learned through all of these activities over the years. I have shared this freely with those who are lucky enough to be living within a future path of totality. I am also delighted that most of the communities across the U.S. have been using my White Paper as a starting point to help their community prepare for this wonderful event. It is the only guidance there is on how to prepare a community for a total solar eclipse. To help get eclipse coordinators started, I have been doing free consultations to help translate general principals to each unique community. I will also be visiting communities during my four month path of totality tour, and engaging in speaking, consulting and media activities.

Leveraging the opportunity – tourism and economic benefits

There is no doubt that huge economic benefits occur for communities within the path of totality.   For the 2012 total eclipse in Far North Queensland, the economic impact of the eclipse was calculated to be US$97 million. For 2015 in the Faroe Islands, 62 international media representatives catapulted the Faroe Islands into the spotlight, generating an estimated US$22 million in PR value alone.  It is easy to underestimate how big the total eclipse of 2017 will be – especially as there has not been one on the U.S. mainland in 39 years. The total eclipse of 2017 will be big, you will need resources to plan, and you will wish you had started it all much earlier than you did.   A little investment in planning will certainly go a long way.

Don’t be left in the dark. Be prepared for the darkness on eclipse day on August 21, 2017.

Download my White Paper on Community Eclipse Planning. If you are involved in preparing your community for the eclipse, then get in touch for your free consult.