Media

MEDIA

As a psychologist, I recognise that the media play a hugely important role in communicating about the eclipse experience before an eclipse. I am happy to support eclipse outreach in this way.

Before every total eclipse, there is a strong need for information about the eclipse to educate and alert people about what is to come. It is a topic that needs coverage from a number of angles to ensure people understand the scale and significance of the event.

Unfortunately, the eclipse stories that tend to dominate are more headline grabbing – such as traffic Armageddon, or price gouging. These do nothing to share why people should go out of their way to experience this amazing phenomenon.

For this reason, I am happy to be contacted by the media on topics related to the total eclipse experience; eclipse chasing; and eclipse planning. I can talk from my own personal experience of having a total solar eclipse transform my life, of being an eclipse chaser, of an eclipse tour leader, and an eclipse planner.  However, unlike most other eclipse chasers, I can also talk from a research perspective, based upon the hundreds of surveys and interviews I have undertaken.

The eclipse experience is difficult to put into words or neat sound bites. Interviews can take a little while to share the essence of the eclipse experience or the motivations of an eclipse chaser. If you are looking for a quick sound bite, feel free to use something from this website or my books. If you are looking for more depth and detail, then get in touch for an interview.

Live broadcasts

I have enjoyed participating in live broadcasts, especially the Slooh broadcasts during annular eclipses. Annular eclipses are interesting and I have seen two already, however they are not my priority. Total eclipses – I’m there!

Here are two recent live broadcast with Slooh, from September 1, 2016 and February 26, 2017.

I have undertaken many live radio interviews before and after total eclipses. I actually enjoy building up a picture of what the vibe is like at my location and sharing that excitement. However, there are two caveats to this:

– mobile phone reception is often poor in remote locations, and if phone reception is poor at my viewing location I will not move purely to get a phone signal

– I stop all interviews from 15 minutes prior to totality so I can fully enjoy the experience

– There is no guarantee that I can provide coherent live interviews after totality, as I’m all a bit gah-gah just like everybody else!

Radio & Podcasts

I am a huge fan of doing local radio interviews from within the community in the lead up to every eclipse.  I believe this is the best way to engage the community, and it is a way to create buzz and share key information and resources.  I did this extensively in 2012 in Australia;  and also again in the Faroe Islands in 2015.  I will do this again for 2017. I especially enjoy taking part in phone-in sessions so people can ask questions about eclipse chasing, and the eclipse experience.  I think radio phone in’s are a great way to address the ‘why should I care’ feel many locals have when they are not yet informed of why the total eclipse is something they would also enjoy.

I have participated in a quite a few podcasts now related to eclipses.  Podcasts are great, as they allow a much more in-depth exploration of the topic than shorter TV or radio interviews.  Sometimes, the podcasts are very entertaining with great storytelling.  A good example of this is the recent podcast I recorded with Gimlet Media, kicking off their new show Every Little Thing.  You can have a listen here, I am featured from half way through onwards, but it’s well worth listening to the whole recording:

GIMLET PODCAST: RAPTURE CHASERS

Documentaries

Short clip advertising the featured documentary “The Eclipse Chaser” for MetroTV’s 360 Horizon show.  The documentary was broadcast in full one week after the total solar eclipse.  Credit:  MetroTV

Media Workshops

Before every total eclipse, I get inundated with so many requests for media that it is almost impossible. Different media want to talk to the same people and have the same questions, so it is very repetitive and time-consuming – not only for key people but for journalists to try to secure a precious time slot that also meets writing deadlines. I have learned that media panels are the most effective way of managing the chaos, meeting everyone’s needs. These have worked very well and this is a model I will continue to use in the future.

Dr Kate Russo, eclipse 2015, media panel, eclipse chaser
Media Panel 1 with Visit Faroe Islands. Credit: The Associated Press
Dr Kate Russo, eclipse chaser, eclipse 2015, media panel
Media Panel 2 with Visit Faroe Islands. Credit: Visit Faroe Islands.

MEDIA TESTIMONIALS

 “Thanks very much for your articulate contribution to the programme, and for really sharing with us what it is like to witness an eclipse of the sun, and the uniqueness of the experience.”

 

 Anne Khazam, Producer, BBC World Service radio, London

“Thanks so much, Kate! It was fun talking to you. All of you eclipse folks are a joy to talk to. Thanks for taking the time out of your day to make it happen.”

 

Lucas Reilly, Reporter, Mental Floss

“It was so great to meet you! The conversation was perfect for the article and made me very anxious for the eclipse to get here already.”

 

Sarah Scoles, Journalist, Discover Magazine

“You were great to interview – I was just telling my editor.   Your ‘eclipse chaser’ photo encapsulates what I was telling her!”

 

Jessica Chambers, Reporter, Planet Jackson Hole

“Thank you for an amazing interview!”

 

Flora Lichtman, Science Journalist, Every Little Thing – Gimlet Media

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